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Retail competition is fierce out there, and with new shopping opportunities popping up every day, retailers have to do all they can to keep driving conversions. Here are some tricks to turn shoppers into buyers.

1) Get People in the Door

High traffic is the key to making good sales. Great advertising will draw traffic to your store, while sales, promotions, or other special offers will encourage shoppers to buy. Another trick to increase traffic is to create a sense of urgency or excitement in customers. Offering special products or promotions for a limited time only is a great way to do this, as are seasonal / bundled offers, limited time items, BOGOs and sales.

2) Make Your Store Shoppable

Sell your merchandise story by making your store shoppable and easy to navigate with a logical order of events. Remember good merchandising is about simulating ownership, make it easy for your customers to imagine owning the product by answering questions and curating choices to a compelling mix. Clearly communicate the most important features, benefits while distinguishing sale vs. regular prices. Highlight your store’s point of difference by giving exclusive products a special prominence in the overall presentation.

3) Keep an Eye on the Competition

Know your competition inside and out. By knowing what the customer is being offered elsewhere, you can stay ahead of the competition. Knowing what your competition is offering can help you price and merchandise accordingly, in order to always offer the customer more.

4) Build Loyalty

Providing well-stocked, excellent merchandise, and a great shopping experience should be enough to keep customers coming back for more. But with such a saturated market, people may need extra incentives to come back and buy. Some loyalty building strategies include offering loyalty cards, frequent customer rewards, special pricing, or price matching.

5) Get Online

These days, most people shop online, be it on a computer, or on a mobile phone. If you can offer your customers a simple, fast, and easy online shopping experience, you can greatly increase conversions. Offering free shipping, or deals on shipping, is also a great way to increase conversions. Many online shoppers will even spend more to qualify for free shipping.

By all means use your e commerce offers to convert online but also use the online environment to invite customers to visit your store. Research shows the most meaningful customer relationships are the result of a seamless, omni-channel shopping experience.

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6) Keep an Organized Database

A highly efficient database will help you stay on top of merchandising, and customer data, which will all help you and your employees learn how to better serve your customers. When you collect data about sales, you may be surprised at the patterns and connections you notice, and how you can use them to your advantage. It’s essential to be organized about your stock of merchandise and to have a seamless strategy around the supply and placement of every item on your shelves. A sophisticated merchandise management database is the smartest way to keep on top of everything in your store and will allow you to remain highly organized when dealing with your customers and suppliers.

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7) Keep it Simple!

At Connect Oasis, we provide cloud-based software and mobile applications for Merchandise Management Technology, and support services. Our team, and our technology, are here to serve you. Contact us today for more information about our innovative services and solutions.